The concept of Agile Marketing - the ability to adjust marketing supply to meet changing consumer demand - has been around for a while. Today’s market is characterized by continuous change, and the need for marketers to work within an agile construct and to deliver clients a faster rate of return has never been more important.
It is not the speed at which you execute your marketing programs; it is the speed at which you can take new marketing mix ideas and turn them into results. How fast can you change your product, adjust your price, deliver a new promotion or shift your channels to anticipate and satisfy ever-changing customer needs? This is marketing agility.
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Watch this webinar where MediaCrossing CEO & Founder Michael Kalman addresses:
How Has Consumer Behavior Shifted
What an Agile Agency Can Provide
The Democratization of Tech