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Using The Small Business Grants Program with Facebook To Get Your Business Back on Track

April 7, 2020 by MediaCrossing Team

In the wake of COVID-19 impacted domestic and global businesses, Facebook has committed $100 million dollars in grant money to support up to 30,0000 small businesses during this challenging time. Unlike the Google grant response to COVID-19 operations, the Facebook grant allows all businesses who fit the requirements to submit an application (without prior relationship with Facebook advertising).

Our team at MediaCrossing has put together a guide for small businesses that have been impacted by COVID-19 and are interested in taking part in the Facebook grant program

Who can apply for part of the $100 million grant with Facebook?

Your business may be considered for financial relief in the form of grant money if it fits certain qualifications, which include:

  • Have between 2 and 50 employees
  • Have been in business for over a year
  • Have experienced challenges from COVID-19
  • Be in or near a location where Facebook operates (listed here)

What is the recommended response to manage my existing Facebook account during this period?

Facebook has provided recommended guidelines for managing your brand’s response to the COVID-19 outbreak. The response relies on adjusting your brand messaging to remain savvy and agile during this time. Facebook recommends implementing the following:


Keep Yourself Safe and Informed
Keep up to date on current news from WHO and CDC along with credible resources as it relates to your operations and customers. Follow CDC on Facebook or Instagram, Follow WHO on Facebook or Instagram.

Stay In Touch with Your Customers Through Announcements

Facebook recommends proactively sharing updates via email, your website, Facebook Page, Instagram Business Profile with consistent messaging updating your audience of relevant news. Use the ability to ‘pin’ important announcements as well as be sure to update any operation hour changes. 

Try Hosting Virtual Events

In lieu of in-person planned events, your business can leverage the live capabilities of instagram or host dedicated webinars to your audience on facebook sharing timely and relevant information to your audience. 

Prepare Customer Service Strategy for Social Media

Ensure that there is increased support for social media managers as customer service inquiries will increase via your platforms. Anticipate questions and work on scripting to enable simplified responses. Businesses can take advantage of Facebook instant replies for business pages, as well as connect via Instagram Direct Messages, Facebook Messenger and WhatsApp Business Profile.

Enhance and Promote a FAQ List for Customers

During this time, it is best to communicate before your customers seek answers. Establish a COVID-19 crisis FAQ communications list and promote via the announcement channels listed above.

Filed Under: Covid-19

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