Agile Marketing is an approach to marketing that takes its inspiration from Agile Development and that values:
Responding to change over following a plan
Rapid iterations over Big-Bang campaigns
Testing and data over opinions and conventions
Numerous small experiments over a few large bets
Individuals and interactions over target markets
Collaboration over silos and hierarchy
Why Change Now?
One of the key differentiating factors of agile strategy, is that you can be close enough to consumers and shifts in trends that you can react in near-real time. Organizations see massive returns not only in operational efficiency, but in real recovered revenue.
AdRoll, for example, doubled its speed of its campaign cycles and reduced the amount of time between idea to launch from a couple of weeks to a matter of hours.
This agile framework and ability to respond to trends and consumer behavior in near-real time sets MediaCrossing apart from the competition.
Our case studies across industries show how an agile approach to digital marketing can work as an extension of your team, driving results where clients are seeing 443% return on ad spend.
Marketing for 2021 and Beyond
The events of 2020 have left many marketers searching for answers amid a year that feels like never-ending tumult. Societal, cultural, political, and economic turmoil has forced even the best-prepared brands to scrap plans, and quickly pivot to meet the changing demands. As we enter 2021, marketers and senior leadership must get smart in how processes are structured so that they can better meet market demand.
Agile is the solution to outpacing the competitions, and outlasting disruptions caused by digital innovation and consumer behavior shifts.
MediaCrossing experts have compiled a White Paper resource dedicated to providing comprehensive guide to Agile Marketing for your business.